Common mistakes in marketing that SME makes

What is the instinct for marketing when your business starts?

Many business owners thought that just by having a Facebook page, Instagram profile, Linkedin account and a website, leads will flow in automatically. And yes! some will also employ a content creator thinking that the content will naturally draw you the crowd you want.

While some businesses would work out with that, many business owners would be scratching their heads thinking why the money spent did not bring the results they desire.

Here are some common mistakes you should avoid for your business marketing.

1. Letting Facebook page and Instagram content do the job

This is to let you have the calculation effectiveness of your content outreach. veryone else does it. While it is good to have a social media page for your company, it will be good to understand how to maximise the use of it.

A good way to access the effectiveness of your page is to tabulate the likes and shares of every post, instead of the overall likes of your page. Also, click into the list of users that likes and follows your page, and analyse the % of fake and real accounts.

This is to let you have a calculation effectiveness of your content outreach.

2. Spending money before researching on how the algorithm of Facebook and Instagram works

There are also ways to save costs on google ads by bidding the correct keywords and buying the right domain name. ney spent. Facebook and Google ads have a sophisticated system that includes factors like target marketing and staggered marketing.

There are also ways to save costs on Google ads by bidding the correct keywords and buying the right domain name.

3. A strategy which worked for another company may not work for you

A common fallacy which many start-up owners think would be to copy the tactic of another company. It should be plausible to say that copying a tactic from a same-industry competitor company would be less risky.

While a tactic may work for a company, it is important to note that there could be many other factors that the company combined to make a successful campaign.

Hence, it would be advisable to read up on Integrated Marketing Communications strategies to find the right promotional mix for your company.

4. Execute marketing tactics without proper Competitor's Analysis

Know the enemy and know yourself; in a hundred battles you will never be in peril.

- Sun Tzu Art of War

With better research, planning and analysis, then one would be able to build a legacy for a long-term sustainable business. A competitor analysis is in-depth and allows you to analyse and predict their marketing tactics

Combined with market research, this would allow you to know which are the strategies you should adopt to position your business well in the market.

If business is like war, then a marketing . For marketing enquiries please feel free to drop a message on our website or contact any of our marketing associates. oose the right strategies to fight. You can book a free consultation here.

This Article belongs to www.empowerplus.sg . For marketing enquiries please feel free to drop a message in our website or contact any of our marketing associates.

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